Sr. Analyst PP Pricing

Job Descriptions

Location: Head Office

Status: Permanent
 

Job Description :

• Responsible for identifying features, strengths and weakness of each products and services and marketing programs for products and services. 
• Responsible for understanding competitor's products and services and marketing programs positioning strategy and pricing strategy (incl. response) for individual product and match them to Trakindo's. 
• Responsible for developing competitive pricing intelligence report (with marketing programs). 
• Responsible for identifying and updating cost drivers for products and services and determine GP% Gross profit range by products and services. 
• Responsible for calculating and consolidating and updating price range for each products and services by matching GP requirements with price range. 
• Responsible for obtaining list of products and services relevant to existing customers (already mapped by industry/segment). 
• Responsible for analyzing lost sales report to understand customer's price sensitivity. 
• Responsible for compiling non- compliance pricing report based on findings and communicate non-compliance to Marketing Support Lead and develop action plans. 
• Responsible for obtaining marketing program products and services price list. 
• Responsible for setting and updating price range for marketing program bundles by industry by segment. 
• Responsible for each marketing program, align pricing approach with CAT's pricing and margin guidelines. 
• Responsible for determining best suited price range for each bundle using weight framework and price range from products and services. 
• Responsible for constructing frame work to assign weight to each products and services within each bundle based on roles / positioning and Value Proposition. 
• Responsible for setting price range for products and services by industry by segment based on understanding roles/VP and CAT pricing and margin requirements. 
• Responsible for collecting competitor's marketing program pricing strategy and Approach. 
• Responsible for developing Marketing Program Price Range Index Table with Pricing Approach and Price Range. 
• Responsible for updating pricing approach mapped with products and services and align it with roles/Value Proposition and with CAT's pricing and margin guidelines. 
• Responsible for developing Customized Products and services Price Report by industry, segment, customers. 
• Responsible for performing price elasticity analysis to understand demand sensitivity towards change in price.

Job Requirement :

• Bachelor Degree/S1 Finance or similar
• 1 - 3 year experience in Finance/ Marketing/ Sales/ Sales Support
• Fluent in Business English and Ms Office